This custard’s not edible!

A day trip guide in Birmingham - to the popular backstreet urban hangout, The Custard Factory. (This isn't an actual custard factory…anymore).

Custard factory, Birmingham - Famous Digbeth streets.

The Custard Factory in Birmingham’s Digbeth area is situated on a historic industrial site, where Bird’s custard was produced in 1906, built by Alfie Bird. The area now boasts a vibrant area for creativity, independent shops and cafes, events, and the famous Red Brick Market.

The area is now known for its art scene and social space, which is tucked away just outside the city’s high streets. Upon arrival, street parking can be found within Digbeth on 319 Gibb Street, right next to the Custard Factory’s entrance. Alternatively, it is a 16-minute walk from Birmingham New Street train station.

Independent shops, cafes, and graffiti greet you as you walk through the space. An abundance of urban street life, food spots for foodies, and streetwear, such as Bene Culture, can be found. There is something for everyone to enjoy, whether you are attracted to the art scene, clothing shops, or even a day of fun - NQ64 will be your friend for the retro gamers out there.

Start your visit in the early afternoon to explore independent shops, street art, and Red Brick Market at a relaxed pace. As the day progresses, the Custard Factory becomes more social, with open bars and communal seating encouraging visitors to stay longer.

Digbeth demonstrates how former industrial buildings can be successfully reused while retaining their original character. Exposed brickwork and warehouse-scale spaces contrast with vibrant graffiti and creative businesses, giving the area a distinctive identity.

Digbeth offers a creative alternative to Birmingham’s main city centre, combining independent culture with industrial heritage. The Custard Factory and its surrounding streets make the area a worthwhile and accessible destination for a day trip.